There are many myths that people believe about plastic surgery. Some think it’s exclusively for cosmetic purposes. Others say that it always gives unnatural looks. However, the biggest and most common myth that a significant portion of the populace still believes is that plastic surgery is totally risk-free.
Anyone believing such a notion can’t be more wrong. Plastic surgery is not without its challenges. That’s why leading surgeons like Dr. Frank Agullo, known to millions across social media as Dr. WorldWide, are constantly researching newer procedures. Ones that pose lesser risks, give better results, and are easy for the clients to go through.
After all, it’s no longer enough to simply be skilled with a scalpel when it comes to plastic surgery. Vision, global awareness, and a deep commitment to safety now define the most trusted names in this field.
Among them, Dr. Agullo stands as a rare kind of leader. He has carved out a reputation not by following the crowd, but by setting a new pace for the industry.
A Practice Rooted in Research
At Southwest Plastic Surgery in El Paso, the clinic he founded, he fuses medical rigor, creative thinking, unending research, and compassion. His signature approach pairs scientific evidence with the aesthetic precision you expect from an artist.
Unlike artists, though, Dr. Agullo’s operating room is a live canvas of high-tech tools and the latest techniques, not color palettes.
That said, what does innovation actually look like in the hands of Dr. Agullo?
Dr. Agullo’s Approach to Innovation
In his own words, “We have always worked to be the first to incorporate modern techniques and technologies in the region. Our research is continuous. Our commitment is unwavering. And we make sure we give our patients the best and latest solutions to their needs.”
Take his ultrasound-guided BBLs (Brazilian Butt Lifts), for example. Many practices still rely on blind fat grafting methods. However, Dr. Agullo was among the first in North America to implement real-time ultrasound imaging to guide fat placement. He backed this up with a 2024 peer-reviewed study published in Aesthetic Plastic Surgery.
The result? Dramatically reduced the risk of complications.
Another standout is his use of Renuvion helium-plasma skin tightening. A technology that uses radiofrequency energy to firm tissues without extensive incisions. Add to that 3D Vectra imaging, radiofrequency-assisted liposculpture, and deep-plane facelifts.
This year, Dr. Agullo has also added Alloclae to his practice. Alloclae is a next-gen injectable scaffold for contouring the breasts and buttocks. And coming soon is a game-changer in breast aesthetics: Motiva’s breast preservation procedures. These are designed to maintain natural sensation and tissue structure while enhancing shape and projection.
Being one of the first surgeons to implement many of the latest techniques reflects how Dr. Agullo prioritizes research and innovation. This means that at Southwest Plastic Surgery, cutting-edge is just the starting point.
That being said, what sets him apart isn’t just his adoption of advanced tools. Instead, it is how carefully he validates them. Every device, every method, every procedure must first pass through a filter of research, rigorous testing, and deep in-practice observation.
This evidence-driven mindset traces back to his Mayo Clinic and Texas Tech training. It’s also why he’s completed over 200 peer reviews for scientific journals and serves on the editorial board of Aesthetic Plastic Surgery.
Plus, his constant participation in clinical trials, like studies on GalaFORM scaffolds and Planatome polished blades, reinforces his commitment to outcomes, not hype.
The Philosophy of Renew Restore Revive
Everything we’ve explored reflects his “Renew, Restore, Revive” concept. It is a promise that Dr. Agullo has built Southwest Plastic Surgery upon. It guides every procedure at his clinic, encompassing every new technique, every research initiative, and every social post.
Talking about social posts, Dr. Agullo promotes the idea of #StayBeautiful. And through his global brand, Dr. WorldWide, he has made it his mission to remind people everywhere that this is more than a hashtag.
Instead, it’s a philosophy that embodies the idea that enhancing your beauty is not optional. It’s essential because it impacts your confidence, improves how you feel about yourself, and helps you carry yourself better.
The Industry Recognizes the Impact
And so, it’s no wonder that Dr. Agullo won Aesthetic Everything® “Top Plastic Surgeon of the Decade” award, and is continuously recognized as “Top Aesthetic Doctor” and “Top Plastic Surgeon West” for a number of years consecutively. Plus, he’s been named Castle Connolly Top Doctor and Texas SuperDoctor for 10 years in a row.
Talk about accomplishments! But more than that, it’s the words of appreciation from his patients that matter to him. Here’s Joyce Watts discussing her amazing facelift results. While here’s Silvia Castro happy about her successful rhinoplasty.
The Influence Continues Beyond the OR
Besides a surgeon, Dr. Agullo is an educator and a mentor. More like a bridge between science and the everyday patient. Under the Dr. WorldWide persona, his livestreamed surgeries on Snapchat, Instagram, and TikTok have turned into an international phenomenon.
These bilingual broadcasts demystify procedures, fostering an unprecedented level of transparency in plastic surgery.
And for future surgeons, he offers more than just advice. His faculty roles at Texas Tech University Health Sciences Center and The University of Texas at El Paso include hands-on mentorships. It’s focused on teaching residents how to combine evidence, technique, and empathy in equal measure.
So, whether he’s on a stage at a global surgical conference or hosting an educational Q&A for patients, Dr. Agullo’s voice carries influence because it carries integrity.
Dr. WorldWide Impacting Global Clientele
In many ways, Dr. WorldWide is more than a catchy nickname. It’s a reflection of how far his influence reaches. Eighty percent of his patients now travel to El Paso from across the U.S., Mexico, Canada, Japan, and Dubai.
Many discover him through social media. Then verify his credentials through third-party accolades. And finally arrive ready for a concierge-level experience that’s as personal as it is professional.
After all, who would like to miss the latest, safest, and research-driven procedures, delivered with utmost care.
In addition, his multilingual team ensures that no patient feels lost in translation. His cultural sensitivity makes the care at Southwest Plastic Surgery feel advanced yet human.
This global reach isn’t limited to his clients. Each year, Dr. Agullo contributes directly or indirectly to cleft-lip and palate surgical missions in underserved communities. His other philanthropic efforts support causes like Smile Network International, FEMAP, and the Borderland Rescue Fund.
Giving back is part of his brand.
A Movement Rising from El Paso
What started as a clinic in El Paso has become a brand of its own now. A platform for evidence-based beauty, surgical transparency, and the power of compassion-led care. And while the technologies will continue to evolve, the clinic remains guided by Dr. Agullo’s guiding principle.
That is, every patient deserves the best of what modern medicine can offer, without compromise.
To explore more about the procedures, technologies, or personalized consultations available, visit Southwest Plastic Surgery, call for appointments, or connect with Dr. Frank Agullo on social media.
